The campaign began with a special Fortis Thalys service (the Amsterdam-Brussels-Paris high speed train), branded with the images of the new campaign, entering Brussels Midi Station.
Fortis CEO Jean-Paul Votron then added a final sticker bearing the word 'growth2' and the train took off for Paris, where Mr Votron opened the new Fortis House. Fortis House aims to bring together all services for enterprise clients under one roof, and the concept will be rolled out across Europe. The international brand campaign is directed primarily at medium-sized companies and international opinion leaders. The marketing push includes TV, press and billboards at major international airports. During his speech at the Fortis House, CEO Jean-Paul Votron explained: "We want our customers to know that we will go the extra mile for them. Our international activities are expanding significantly and we will continue to invest in growing our activities in Europe, and selectively in Asia and North America. At least 30% of our profits will come from outside the Benelux region by 2009." The new Fortis promise, 'Getting you there', expresses the passion, drive and expertise that Fortis wants to be identified with. Fortis helps customers to realize their dreams, plans and ideas and provides them with the right banking and insurance solutions.