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Standard Chartered First Bank Korea selects Teradata's CRM solution

8th September 2008
By Staff Writer

Standard Chartered First Bank Korea has selected Teradata Relationship Manager, an analytics and marketing automation software portfolio for customer relationship management.

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The automation software is developed by enterprise data warehousing solutions provider Teradata. According to Teradata, its Teradata Relationship Manager (TRM) combines marketing analytics to explore customer behavior and interests, with a range of capabilities to engage customers wherever they prefer to interact.

Sam Gragg, vice president for customer management solutions marketing at Teradata, said: "Our TRM program is gaining momentum, building on the powerful Teradata platform family and successful Teradata CRM (Customer Relationship Management) portfolio, with more than 150 customers across the world, many new this year."

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