Societe Generale expands asset management business in Asia

Leading French banking group Societe Generale has revealed plans to extend its footprint in the Asian asset management sector through new appointments and new product platforms.

The French bank's subsidiary, Societe Generale Asset Management (SGAM), has recruited two chief marketing officers to work out of Hong Kong and Singapore. Meanwhile, SGAM's sub-unit SGAM Alternative Management is to open a new sales and marketing hedge funds platform in Hong Kong.

From Hong Kong new appointee Beonca Yip will be responsible for developing institutional business and retail fund distribution in northern Asia, while in Singapore Ernest Yeo will fulfill the same responsibilities for the South East Asia region.