Consumers in the UK make up a considerable proportion of payment expenditure with pay now cards. In the UK in 2003, it is estimated that close to GBP1 in every GBP5 of household expenditure (19.1%) was made with a pay now card. Growth in debit card usage in the UK is supported by recent research conducted by Visa, which found that 77% of women and 59% of men in the UK rely on cash less than they did five years ago, preferring to use plastic cards to make their payments.
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