Orange partners with BNP Paribas to launch Orange Money in Ivory Coast
5th December 2008
Orange, a brand of France Telecom, in partnership with BNP Paribas, has launched Orange Money in Ivory Coast, reportedly the first mobile phone-based payment and money transfer service in western Africa.
The alliance is between BNP Paribas, through its Ivory Coast subsidiary BICICI, in charge of issuing and guaranteeing the electronic money, and Orange, for the service's platform and marketing.
According to Orange, to subscribe to this service, people do not need to have a bank account - all they need is to be an Orange customer: the Orange Money account is activated free of charge and without any minimum deposit.
Marc Rennard, Orange's international executive director for the Africa, Middle East and Asia-Pacific region, said: "By launching Orange Money today in the Ivory Coast, we are bringing several months of work to a close with a service that will make life easier for our customers by giving them the possibility to easily carry out bank transactions using their mobile, in total simplicity and total security."
Amadou Kane, head of the Africa region for BNP Paribas, added: "Through the launch of this service in the Ivory Coast, then in other countries, BNP Paribas is committed to supporting the gradual improvement of access to banking services for many low-income households that do not have access to traditional banking services today, in this way playing an active role in the economic development of the countries concerned."